BIG Things on the Horizon. There are a lot of new and exciting things happening in my life this year, so I decided to incorporate this blog as a record of my personal and professional journey and a way for the people in my life to stay well-informed. My Professional Mission. I’m very passionate about [...]

When a design firm brands themselves using a Niche Marketing Strategy, they position themselves as experts in a particular industry – which may or may not actually be the case. But more importantly, and in many cases, they may not even be experts in their own industry; graphic design. And if, for example, you want [...]